Online Car Racers Compete with Live Professionals

by: Taly Weiss May 19, 2009

Fiat Punto created a virtual online racing game in whichthe online player competes against a real racing driver on an actual circuit.

Using GPS tracking, on-board cameras and CGI modelling Fiat has managed to integrate the real car into the virtual racing game so that you can test your driving skills against the professional driver. Follow the online event at the T-racer website.

Fiat gets credits for a smart marketing promotion and an exciting simulation game!

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topics: fun, tech & gadgets

tags: advertising, cars, games, gaming, marketing, motor, technology, transportation