Atheist Campaign Rolls on UK Bus

by: Taly Weiss November 25, 2008

Th Atheist Campaign is going to combat what they perceive to be “an unfair pro-religion bias in the advertising world”. A UK bus company will start running atheist adverts (if enough funds are raised). The campaign, in collaboration with the British Humanist Association, is a response to the religious advertising which “works particularly well on those who are vulnerable, frightening them into believing” and aims to “help raise awareness of atheism in the UK, and hopefully encourage more people to come out as atheists”. After raising campaigns against faith schools, I wonder-Is this simply a new trend in advertising-or is atheism the new craze?

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Trend Original: AtheistCampaign.org

Trend Spotter: guardian.co.uk

topics: social

tags: advertising, atheist, religion