Keeping Up with Ads…Literally.
by: Taly Weiss July 7, 2008
Digital advertising is getting back in touch with nature and needs us to keep up with it. Karolina Sobecka’s ‘Wildlife’ is a perfect example of beautiful, interactive advertising that can really catch the public’s eye. Various animals are projected at night from moving cars onto buildings. The animal’s speed and movement is in correlation with the vehicle projecting it, so when the car starts driving, the animal speeds up, and when the car comes to a halt, the animal stops running. The frame-rate of the animal graphic, which is essentially a movie, picks up the speed of the wheels via a sensor. What an innovative and magnificent way to illuminate a city at night and get the desired attention. Hopefully we will all soon be candidates for this wildlife fantasy.
Unfortunately, the video is not available for embedding, but you can watch it here.
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Trend Original: Karolina Sobecka
Trend Spotter: flightphase
tags: advertising, animation, wildlife